The Buyside Desk

The Buyside Desk

Equity Deep Dives

Prudential Financial (NYSE: PRU): The Rock is on Sale

Prudential trades at just 0.92x Adj. Book Value with sustainable 14.9% ROE expansion, PGIM alternatives momentum, rate tailwinds, and a reliable 6% dividend

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The Buyside Desk
Mar 31, 2026
∙ Paid

This premium buy-side research is behind a paywall and it is worth it. This report is a long-form, data driven detailed analysis of Prudential Financial and why it offers a compelling value vs. its market peers.

Report includes:

  • Overview and investment thesis

  • Deep dive into Prudential’s business

  • Industry analysis and Prudential’s competitive positioning

  • Analysis of key financial metrics vs. peers (ROE, ABV, AUM, EPS, Dividends, Buybacks

  • 4 Valuation Models Used: SOTP, DDM, Residual Income, P/ABV Comps

  • Investment thesis and justification for price target

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